Ingenuity Line was created in order to introduce a complete face care line that addresses the skin issues present in urban areas. Smog, car exhaust gas, and other pollutions in and around the city leave an invisible yet damaging deposit on one's skin. Increased life pace means that we are exposed to stress more often and for longer periods of time. Temperature changes when entering and leaving buildings, sun exposure and the constant pollution in the air affect the way our skin reacts to and deals with the external aggressions.
In the long term, unless protected, skin cell activity slows down and pollution and free radicals are eliminated less efficiently. This results in premature ageing and loss of healthy looks.